Track + Trace
Helping end sales to underage users.
JUUL is specifically designed for adult smokers, and it’s our top priority to keep our products out of the hands of underage users. To help in this effort, we created Track + Trace.
This program allows Juul Labs to identify the distributors to whom we ship each device, and if an identified distributor similarly tracks the serial numbers of its shipments, we can trace a device to the retail location that reportedly sold it to a minor. If the location is an authorized JUUL products retailer, Juul Labs will engage in educational outreach and increased monitoring.
How it works.
Track + Trace helps prevent underage nicotine use in three ways.
Reporting Systems
When an adult confiscates any JUUL Device from an underage user, they can use a simple portal to report the product.
Product Tracing
Once reported, we can trace the product back to the distributor that the device was shipped to. We then check if the distributor similarly tracks the serial numbers of its shipments, and if so, we may be able to trace the device to the retail location that reportedly sold it to a minor.
Retailer Compliance
If we find that a retailer is not following Tobacco 21 laws, we can help ensure adherence of federal laws, and take appropriate action.
How you can help.
If you’re an adult that has confiscated a JUUL Device from an underage user, you can help stop underage sales by reporting devices online.
Visit the Track + Trace portal and enter the JUUL Device’s serial number.
That’s it. Once you submit a report, we will start the Track + Trace process to identify the distributor that sold the product, and where available, the retailer that distributor sold to. By learning more about the source of underage sales, we will help stop the spread of underage use.
